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Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Audience Measurement
Why your ad strategy needs both measurement and “attribution”
A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Recent
Rankers
Blog
Latest Posts
Audience Measurement
Why your ad strategy needs both measurement and “attribution”
A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Location Intelligence
The grocery landscape: what marketers and media network operators need to know
Shining a light on clear consumer patterns and media monetization opportunities inside every store
The People Platform
6 MINS
Cinema
King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026
Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
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Cinema Admissions Rankers
Cinema
Swifties Remain Strong as Taylor Swift: The Eras Tour Tops Our Ranker Again | Weekend of October 20th, 2023
Taylor Swift's in-theater concert experience continues to drive fans to cinemas!
The People Platform
1 min to read
Cinema
Taylor Swift: The Eras Tour Drives Moviegoers to Theaters in Smaller Markets
The Taylor effect was felt in smaller markets as the in-theater concert experience got people back into the theaters!
The People Platform
2 min to read
Cinema
Swifties Unite and Top Our Ranker With Ease | Weekend of October 13th, 2023
Swifties unite!
The People Platform
1 min to read
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Next
Cinema
Lights, Camera, Packed House: 2025 Cinema Attendance Gains, and What’s Next in 2026
Our latest data-driven report is a must-read for anyone invested in the state of cinema.
The People Platform
2 MINS
Cinema
Kid you not: GOAT herds audiences to another weekend victory | Movie Releases & Trends – Weekend of February 20, 2026
GOAT continues to reign, a faith-based drama charms its core audience, and Elvis gets an AI revival.
The People Platform
3 MINS
Cinema
A GOATed holiday weekend for the box office | Movie Releases & Trends – Weekend of February 13, 2026
An animated animal sports fantasy is a gift for family-friendly audiences.
The People Platform
3 MINS
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