The People Platform
Blog

Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Recent
Rankers
Blog

Latest Posts

Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Location Intelligence

The grocery landscape: what marketers and media network operators need to know

Shining a light on clear consumer patterns and media monetization opportunities inside every store
The People Platform
6 MINS
Cinema

Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026

The fashion-forward sequel snags 41% of all admissions.
The People Platform
3 MINS

Cinema Admissions Rankers

Cinema

Mean Girls & The Beekeeper Cling to Their Top Two Spots | Weekend of January 19th, 2024

The Broadway musical adaptation and Statham's latest action thriller remain strong!
The People Platform
2 min to read
Cinema

Mean Girls Sings Its Way To the Top of Our Ranker | Weekend of January 12th, 2024

Regina George sung her heart out in the silver screen adaptation of the musical!
The People Platform
2 min to read
Cinema

Wonka Stays on Top Despite Night Swim Premiere | Weekend of January 5th, 2024

The candy-maker claims 18% of all ticket sales and stays on top of our ranker even as the new horror film makes its debut.
The People Platform
2 min to read
Cinema

Moana 2 & Wicked Claim Majority of All Ticket Sales | Weekend of December 13th, 2024

Moana 2 and Wicked claim majority of ticket sales while the streamer-available movie, Red One, continues to drive people to theaters.
The People Platform
2 min to read
Cinema

Moana 2 Continues to Ride the Wave at the Top of the Box Office | Weekend of December 6th, 2024

Moana 2 and Wicked: Part One combine to claim the majority of all ticket sales!
The People Platform
2 min to read
Cinema

Moana 2 Rides the Wave to the Top of the Box Office | Weekend of November 29th, 2024

Top three movies earn over $252M and account for over 91% of all tickets sold.
The People Platform
2 min to read

Take a step towards gaining insights today.

Get in touch with a team member.
Contact Us
Services
Audience MeasurementLocation IntelligenceConsumer ResponseConsumer Segments
Company
AboutCareersNewsContactTerms of UsePrivacy Policy
Resources
Blog
Support
For Survey RespondentsOpt-Out Form