The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Location Intelligence

The grocery landscape: what marketers and media network operators need to know

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Michael Jackson owned the spotlight this weekend, but there was still more to discover.
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2023 State of Cinema Report: Movie Ticket Sales Increase 23% Despite Industry Challenges

Taking a look at our cinema measurement and admissions data from the past year, The People Platform provides a comprehensive analysis of the industry's performance throughout 2023.
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Lights, Camera, Packed House: 2025 Cinema Attendance Gains, and What’s Next in 2026

Our latest data-driven report is a must-read for anyone invested in the state of cinema.
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GOAT continues to reign, a faith-based drama charms its core audience, and Elvis gets an AI revival.
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A GOATed holiday weekend for the box office | Movie Releases & Trends – Weekend of February 13, 2026

An animated animal sports fantasy is a gift for family-friendly audiences.
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