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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

Latest Posts

Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

Location Intelligence

The grocery landscape: what marketers and media network operators need to know

Shining a light on clear consumer patterns and media monetization opportunities inside every store

The People Platform

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.

The People Platform

Cinema Admissions Rankers

The Fall Guy Rises to the Top | Weekend of May 5th, 2024

Ryan Gosling and Emily Blunt impress critics and crowds in The Fall Guy!

The People Platform

Challengers Aces the Box Office | Weekend of April 26th, 2024

Zendaya's sports drama wins over critics and tops our ranker!

The People Platform

Civil War Wins the Fight for the Top Once Again | Weekend of April 19th, 2024

Civil War and Abigail wow both critics and crowds!

The People Platform

Box Office Report: 'Solo Mio' Tops Admissions, 'Send Help' Dominates Revenue | Movie Releases & Trends — Weekend of February 6, 2026

Kevin James and Rachel McAdams are neck and neck.

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‘Send Help’ and ‘Iron Lung’ battle it out | Weekend of January 30

Cinema bounces back from rough weather, with two tense features vying for top ranking.

The People Platform

Winter storm Fern freezes out the box office | Weekend of January 23, 2026

'Mercy,' 'Return to Silent Hill,' and other releases got walloped by a major winter storm.

The People Platform

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