The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Location Intelligence

The grocery landscape: what marketers and media network operators need to know

Shining a light on clear consumer patterns and media monetization opportunities inside every store
The People Platform
6 MINS
Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS

Cinema Admissions Rankers

Cinema

Her story, her screenplay: Colleen Hoover’s 'Reminders of Him' makes its box office debut at number two | Movie Releases & Trends – Weekend of March 13, 2026

'Reminders of Him' and 'Undertone' (plus 'Hoppers') made for a diverse box office with something for everyone.
The People Platform
2 MINS
Cinema

All in the family: Kid-friendly titles dominate with 56% of weekend admissions | Movie Releases & Trends – Weekend of March 6, 2026

'Hoppers' is a rousing success that proves Pixar can still bring audiences in droves.
The People Platform
3 MINS
Cinema

The phone calls are coming from inside the theater: 'Scream 7' terrorizes box office with record $64.6M opening | Movie Releases & Trends – Weekend of February 27, 2026

'Scream 7' slashes its way to 58% of total admissions, and concert films still exert a solid pull.
The People Platform
3 MINS
Cinema

2023 Mid-Year State of Cinema Report: PG-Rated Titles Boost Ticket Sales Pre-#Barbenheimer Boom

The People Platform's state of cinema mid-year report!
Sarah Barasch
4 min to read
Cinema

#Barbenheimer Continues Skating Along the Top of Our Ranker Despite Two New Premieres | Weekend of July 28th, 2023

The weekend of July 28th saw the continued dominance of Barbie and Oppenheimer. It’s wonderful to see both films each continuing to hold nearly 60% at the box office from the previous Tuesday.
The People Platform
1 min to read
Cinema

#Barbenheimer Blows Up Box Office & Skates to the Top of Our Ranker | Weekend of July 21st, 2023

The weekend of July 21st was an incredible weekend for cinema as droves of people ventured to their local theaters to watch the cultural phenomenon coined Barbenheimer. This surge in moviegoer attendance has rippled across the country...
The People Platform
1 min to read

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