Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Superman Maintains Dominance as 2025 Box Office Momentum Builds Towards $5 Billion! | Weekend of July 18th, 2025
Superman & Jurassic World help the domestic box office pace +14% ahead of 2024.
The People Platform
2 min to read
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Cinema
Superman Maintains Dominance as 2025 Box Office Momentum Builds Towards $5 Billion! | Weekend of July 18th, 2025
Superman & Jurassic World help the domestic box office pace +14% ahead of 2024.
The People Platform
2 min to read
Cinema
Up, Up and Away, Superman Soars to the Top of Box Office | Weekend of July 11th, 2025
It's a bird... it's a plane... it's another fantastic box office weekend!
The People Platform
2 min to read
Location Intelligence
How to Scrutinize Your Location Data
Your essential guide to evaluating the quality and reliability of mobility data.
The People Platform
5 min to read
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TPP Blog
Audience Measurement
6 Considerations to Enhance the Consumer Survey Experience
Optimizing a survey experience is not as straightforward as it may seem. We take you through some key steps to ensuring your surveys keep respondents engaged.
The People Platform
3 min to read
Location Intelligence
Geocoding vs. Geofencing: What’s the Difference?
Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!
The People Platform
2 min to read
Location Intelligence
5 Ways to Utilize Location Intelligence to Inform Your Business Strategy
We outline five ways that Location Intelligence data can significantly bolster your business.
The People Platform
3 min to read
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Cinema Admissions Rankers
Cinema
Taylor Swift is Dethroned by Freddy Fazbear | Weekend of October 27th, 2023
Horror ruled the box office over Halloweekend!
The People Platform
1 min to read
Cinema
Swifties Remain Strong as Taylor Swift: The Eras Tour Tops Our Ranker Again | Weekend of October 20th, 2023
Taylor Swift's in-theater concert experience continues to drive fans to cinemas!
The People Platform
1 min to read
Cinema
Taylor Swift: The Eras Tour Drives Moviegoers to Theaters in Smaller Markets
The Taylor effect was felt in smaller markets as the in-theater concert experience got people back into the theaters!
The People Platform
2 min to read
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