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The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026

Spielberg's return to form shows that he still has the magic touch.

The People Platform

Latest Posts

Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026

Spielberg's return to form shows that he still has the magic touch.

The People Platform

How 'The Super Mario Galaxy Movie' redefined the 2026 box office

Data from Placer and The People Platform show that a single family-oriented blockbuster can reshape theater patterns, audience demographics, and even the surrounding local economy.

The People Platform

Cinema Admissions Rankers

Box Office Keeps Soaring as Lilo & Stitch Lead the Charge | Weekend of May 30th, 2025

Lilo & Stitch stays on top as box office continues its run!

The People Platform

Record-Breaking Memorial Day Weekend Propelled by Lilo & Stitch | Weekend of May 23rd, 2025

Lilo & Stitch Smashes Records to Claim the #1 Spot!

The People Platform

Final Destination: Bloodlines Ignites Box Office as Summer Kicks Off Early! | Weekend of May 16th, 2025

Final Destination helps May 2025 outpace May 2024 by +27%!

The People Platform

Paw Patrol Bounds to the Top of Our Ranker | Weekend of September 29th, 2023

Pups power up to the top!

The People Platform

The Nun II Once Again Looks Down From Above as Barbie Gets Knocked from Our Top 5 | Weekend of September 22nd, 2023

Barbie gets kicked after 9-week reign!

The People Platform

The Nun Continues to Look Down Upon Other Titles | Weekend of September 15th, 2023

Sequels take the cake!

The People Platform

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