Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Location Intelligence
6 Ways Location Data Can Improve Your Bottom Line
Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.
The People Platform
5 min to read
Recent
Blog
Rankers
Latest Posts
Cinema
Thunderbolts* Powers Another Blockbuster Weekend | Weekend of May 2nd, 2025
Thunderbolts* & Sinners catalyze another strong box office weekend!
The People Platform
2 min to read
Location Intelligence
What is Consumer Intelligence, Exactly?
A deep dive into what consumer intelligence really is.
The People Platform
5 min to read
Cinema
Box Office Booms: Sinners Leads Admissions as Star Wars Re-Release Claims #2 In Box Office | Weekend of April 25th, 2025
Star Wars Revenge of the Sith draws impressive crowds as Sinners stays strong!
The People Platform
2 min to read
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TPP Blog
Location Intelligence
6 Ways Location Data Can Improve Your Bottom Line
Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.
The People Platform
5 min to read
Audience Measurement
The Power of DOOH Advertising in Your Marketing Mix
Digital Out-of-Home (DOOH) advertising is quickly emerging as one of the most dynamic and effective marketing channels.
The People Platform
6 min to read
Audience Measurement
Unified Planning is the New Standard. Is Your Data Keeping Up?
A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.
The People Platform
3 min to read
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Cinema Admissions Rankers
Cinema
Mean Girls Sings Its Way To the Top of Our Ranker | Weekend of January 12th, 2024
Regina George sung her heart out in the silver screen adaptation of the musical!
The People Platform
2 min to read
Cinema
Wonka Stays on Top Despite Night Swim Premiere | Weekend of January 5th, 2024
The candy-maker claims 18% of all ticket sales and stays on top of our ranker even as the new horror film makes its debut.
The People Platform
2 min to read
Cinema
Family-Friendly Movies Take the Top Two Spots Over New Year's Eve Weekend | Weekend of December 29th, 2023
Wonka & Migration take 40% of all ticket sales!
The People Platform
2 min to read
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