The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Cinema

The New Exorcist Believes In Itself As it Tops Our Ranker | Weekend of October 6th, 2023

The New Exorcist Believes In Itself!
The People Platform
1 min to read
Cinema

Paw Patrol Bounds to the Top of Our Ranker | Weekend of September 29th, 2023

Pups power up to the top!
The People Platform
1 min to read
Cinema

The Nun II Once Again Looks Down From Above as Barbie Gets Knocked from Our Top 5 | Weekend of September 22nd, 2023

Barbie gets kicked after 9-week reign!
The People Platform
1 min to read

Cinema Admissions Rankers

Cinema

Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026

The fashion-forward sequel snags 41% of all admissions.
The People Platform
3 MINS
Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
3 MINS
Cinema

Superman Maintains Dominance as 2025 Box Office Momentum Builds Towards $5 Billion! | Weekend of July 18th, 2025

Superman & Jurassic World help the domestic box office pace +14% ahead of 2024.
The People Platform
2 min to read
Cinema

Up, Up and Away, Superman Soars to the Top of Box Office | Weekend of July 11th, 2025

It's a bird... it's a plane... it's another fantastic box office weekend!
The People Platform
2 min to read
Cinema

Jurassic World: Rebirth Makes a T-Rex-Sized Splash at the Box Office | Weekend of July 4th, 2025

A dino-mite debut over the July 4th holiday weekend!
The People Platform
2 min to read

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