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The Conjuring: Last Rites Claims Top Spot as Box Office Roars Back! | Weekend of September 5th, 2025

The Conjuring catalyzed the box office beyond $6B for the year to date

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Latest Posts

Up, Up and Away, Superman Soars to the Top of Box Office | Weekend of July 11th, 2025

It's a bird... it's a plane... it's another fantastic box office weekend!

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Location Intelligence

How to Scrutinize Your Location Data

Your essential guide to evaluating the quality and reliability of mobility data.

The People Platform

Jurassic World: Rebirth Makes a T-Rex-Sized Splash at the Box Office | Weekend of July 4th, 2025

A dino-mite debut over the July 4th holiday weekend!

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TPP Blog

Audience Measurement

The Power of DOOH Advertising in Your Marketing Mix

Digital Out-of-Home (DOOH) advertising is quickly emerging as one of the most dynamic and effective marketing channels.

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Audience Measurement

Unified Planning is the New Standard. Is Your Data Keeping Up?

A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.

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2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year

Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.

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Cinema Admissions Rankers

#Barbenheimer Blows Up Box Office & Skates to the Top of Our Ranker | Weekend of July 21st, 2023

The weekend of July 21st was an incredible weekend for cinema as droves of people ventured to their local theaters to watch the cultural phenomenon coined Barbenheimer. This surge in moviegoer attendance has rippled across the country...

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Admission: Impossible – Mission Accomplished | Weekend of July 14th, 2023

The weekend of July 14th saw the impossible mission of ranking number 1 on our admissions ranker being accomplished by Tom Cruise and Mission: Impossible - Dead Reckoning - Part One.

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4% Bump in Ticket Sales As Insidious: The Red Door Opens and Shuts Indiana Jones Out of the Top Spot | Weekend of July 7th, 2023

The weekend of July 7th saw a 4% overall bump in ticket sales as horror movies continue to impress at the box office. The Blumhouse production, Insidious: The Red Door, premiered and claimed the top spot on our admissions ranker.

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