Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
Company
About
Learn more about who we are.
Careers
Check out our openings.
News
The People Platform in the news!
Contact
Get in touch with us.
Resources
Blog
Insights on consumer behavior published weekly!
Contact
The People Platform
Blog
Cinema
The Conjuring: Last Rites Claims Top Spot as Box Office Roars Back! | Weekend of September 5th, 2025
The Conjuring catalyzed the box office beyond $6B for the year to date
The People Platform
2 min to read
Recent
Blog
Rankers
Latest Posts
Cinema
Crowds Show Up for The Hunger Games and Godzilla While Beyoncé Earns the Most Dollars | Weekend of December 1st, 2023
The Hunger Games Sold More Tickets by Volume, but Queen B Pulled in the Most Dollars!
The People Platform
2 min to read
Cinema
The Hunger Games: The Ballad of Songbirds and Snakes Stays On Top | Weekend of November 24th, 2023
The Odds Are in Favor of the Hunger Games as it Beats Out Two Premiering Titles!
The People Platform
2 min to read
Cinema
The Marvels Land at the Top of the Box Office | Weekend of November 10th, 2023
The Marvels beat out top titles from previous weeks despite mixed reviews!
The People Platform
1 min to read
Previous
Next
TPP Blog
Audience Measurement
The Power of DOOH Advertising in Your Marketing Mix
Digital Out-of-Home (DOOH) advertising is quickly emerging as one of the most dynamic and effective marketing channels.
The People Platform
6 min to read
Audience Measurement
Unified Planning is the New Standard. Is Your Data Keeping Up?
A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.
The People Platform
3 min to read
Cinema
2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year
Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.
The People Platform
5 min to read
Next
Cinema Admissions Rankers
Cinema
Novocaine Painlessly Floats to the Top of the Box Office | Weekend of March 14th, 2025
Novocaine with Jack Quaid leads a diverse box office weekend.
The People Platform
2 min to read
Cinema
Mickey 17 Takes the Crown, Box Office Offers Variety | Weekend of March 7th, 2025
Mickey 17 knocks Captain America off the top!
The People Platform
2 min to read
Cinema
Captain America Stays Strong at #1 for Third Weekend in a Row | Weekend of February 28th, 2025
Year-to-date box office is 8% ahead of last year despite slow Oscars weekend!
The People Platform
2 min to read
Previous
Next
Take a step towards gaining insights today.
Get in touch with a team member.
Contact Us