Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Christopher Nolan’s big IMAX swing with 'The Odyssey' proves the power of event films | Movie Releases & Trends – Weekend of July 17, 2026
The stars align to turn the blockbuster into a true shared cultural moment.
The People Platform
4 MINS
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Latest Posts
Cinema
The Holiday Season Begins with Red One at #1 | Weekend of November 15th, 2024
Red One kicks off the holidays with over $32M and claimed 44% of all ticket sales.
The People Platform
2 min to read
Cinema
Christmas Comes Early—The Best Christmas Pageant Ever Prances to the Top of Our Ranker | Weekend of November 8th, 2024
The Best Christmas Pageant Ever and Venom: The Last Dance battle for the top spot on our admissions ranker.
The People Platform
2 min to read
Audience Measurement
The People Platform at DPAA 2024 Summit
"Better measurement equals more dollars."
The People Platform
2 min to read
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Cinema Admissions Rankers
Cinema
Family-Friendly Movies Take the Top Two Spots Over New Year's Eve Weekend | Weekend of December 29th, 2023
Wonka & Migration take 40% of all ticket sales!
The People Platform
2 min to read
Cinema
The Boy and the Heron Fly To the Top of Our Movie Ranker | Weekend of December 8th, 2023
Miyazaki's Latest Tops Our Ranker as Godzilla Holds Steadfast at Number Two!
The People Platform
2 min to read
Cinema
Crowds Show Up for The Hunger Games and Godzilla While Beyoncé Earns the Most Dollars | Weekend of December 1st, 2023
The Hunger Games Sold More Tickets by Volume, but Queen B Pulled in the Most Dollars!
The People Platform
2 min to read
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Cinema
Christopher Nolan’s big IMAX swing with 'The Odyssey' proves the power of event films | Movie Releases & Trends – Weekend of July 17, 2026
The stars align to turn the blockbuster into a true shared cultural moment.
The People Platform
4 MINS
Cinema
2026 Mid-Year State of Cinema Report
Diverse slate drives record admissions, pointing to a moviegoing resurgence.
The People Platform
3 MINS
Cinema
Banana split: Minions & Monsters wins the weekend but loses audience momentum | Movie Releases & Trends – Weekend of July 3, 2026
How do you say "move over, Toy Story 5" in Minionese?
The People Platform
3 MINS
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