Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Up, Up and Away, Superman Soars to the Top of Box Office | Weekend of July 11th, 2025
It's a bird... it's a plane... it's another fantastic box office weekend!
The People Platform
2 min to read
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Blog
Rankers
Latest Posts
Cinema
Garfield CATapults to the Top of Our Ranker | Weekend of May 31st, 2024
The lasagna-loving cat drove over a million people to theaters nationwide!
The People Platform
2 min to read
Bars & Restaurants
Markets with Highest Restaurant Growth Over Mother's Day Weekend | Bars & Restaurants Analysis
We looked at foot traffic to bars and restaurants across the country during and before Mother's Day weekend to determine how much the holiday affects restaurant foot traffic.
The People Platform
3 min to read
Cinema
IF Flies to the Top of the Box Office | Weekend of May 17th, 2024
The family-friendly movie directed by John Krasinski and starring Ryan Reynolds drives families to theaters nationwide!
The People Platform
2 min to read
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TPP Blog
Audience Measurement
Understanding Digital Out-of-Home Audience Measurement
We take a dive into the ins and outs of Digital Out-of-Home Audience Measurement.
The People Platform
3 min to read
Cinema
2023 Mid-Year State of Cinema Report: PG-Rated Titles Boost Ticket Sales Pre-#Barbenheimer Boom
The People Platform's state of cinema mid-year report!
Sarah Barasch
4 min to read
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Cinema Admissions Rankers
Cinema
Argylle Pounces to the Top While The Beekeeper & Wonka Battle for Our Second Spot | Weekend of February 2nd, 2024
Star-studded spy thriller claims #1 spot despite 32% Rotten Tomatoes critic score.
The People Platform
2 min to read
Cinema
Mean Girls Earns More Dollars But The Beekeeper Sells More Tickets | Weekend of January 26th, 2024
Statham and the candy maker take the top two spots!
The People Platform
2 min to read
Cinema
Mean Girls & The Beekeeper Cling to Their Top Two Spots | Weekend of January 19th, 2024
The Broadway musical adaptation and Statham's latest action thriller remain strong!
The People Platform
2 min to read
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