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'Five Nights at Freddy’s 2' is the Box Office Powerhouse That Critics Love to Hate | Weekend of December 5, 2025

Critics sneered at 'Five Nights at Freddy's 2.' It still snagged 41% of total admissions.

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Latest Posts

Weapons and Freakier Friday Fuel Yet Another Strong Box Office Weekend | Weekend of August 8th, 2025

Original horror and a decades-later sequel propel box office to hit $5.5B, +7% ahead of last year.

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Audience Measurement

Unified Planning is the New Standard. Is Your Data Keeping Up?

A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.

The People Platform

2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year

Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.

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TPP Blog

Airport Media Impressions Take Off

We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.

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Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis

We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.

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Bars & Restaurants

NFL Offseason Heats Up After Playoff Bar Foot Traffic Surges | Bars & Restaurants Analysis

We took a look at foot traffic to bars and restaurants across the country during and before the NFL playoffs to determine when people are visiting bars and restaurants most.

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Cinema Admissions Rankers

'Five Nights at Freddy’s 2' is the Box Office Powerhouse That Critics Love to Hate | Weekend of December 5, 2025

Critics sneered at 'Five Nights at Freddy's 2.' It still snagged 41% of total admissions.

The People Platform

No Bunny Could Have Predicted This: 'Zootopia 2' Hops to Historic Heights | Weekend of November 28, 2025

'Zootopia 2' becomes the highest global opening for an animated title in history.

The People Platform

The Perfect Heist: 'Now You See Me 3' Made Off with This Weekend's #1 Spot | Weekend of November 14, 2025

This week's box office was dominated by some high-profile magicians.

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