Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Insights on consumer behavior published weekly!
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The People Platform
Blog
Cinema
The Fantastic Four Takes First Place in a Monumental Weekend | Weekend of July 25th, 2025
The Fantastic Four helps box office cross the $5B mark!
The People Platform
2 min to read
Recent
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Rankers
Latest Posts
Cinema
Mean Girls & The Beekeeper Cling to Their Top Two Spots | Weekend of January 19th, 2024
The Broadway musical adaptation and Statham's latest action thriller remain strong!
The People Platform
2 min to read
Cinema
Mean Girls Sings Its Way To the Top of Our Ranker | Weekend of January 12th, 2024
Regina George sung her heart out in the silver screen adaptation of the musical!
The People Platform
2 min to read
Cinema
Wonka Stays on Top Despite Night Swim Premiere | Weekend of January 5th, 2024
The candy-maker claims 18% of all ticket sales and stays on top of our ranker even as the new horror film makes its debut.
The People Platform
2 min to read
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TPP Blog
Location Intelligence
How to Scrutinize Your Location Data
Your essential guide to evaluating the quality and reliability of mobility data.
The People Platform
5 min to read
Location Intelligence
What is Consumer Intelligence, Exactly?
A deep dive into what consumer intelligence really is.
The People Platform
5 min to read
Retail
The Unexpected Pre-Thanksgiving Shopping Surge: Black Friday Comes Early
Is Black Friday no longer the busiest time for in-store shopping?
The People Platform
4 min to read
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Cinema Admissions Rankers
Cinema
Garfield CATapults to the Top of Our Ranker | Weekend of May 31st, 2024
The lasagna-loving cat drove over a million people to theaters nationwide!
The People Platform
2 min to read
Cinema
IF Flies to the Top of the Box Office | Weekend of May 17th, 2024
The family-friendly movie directed by John Krasinski and starring Ryan Reynolds drives families to theaters nationwide!
The People Platform
2 min to read
Cinema
The Fall Guy Rises to the Top | Weekend of May 5th, 2024
Ryan Gosling and Emily Blunt impress critics and crowds in The Fall Guy!
The People Platform
2 min to read
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