The People Platform
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Audience Measurement

Unified Planning is the New Standard. Is Your Data Keeping Up?

A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.
The People Platform
3 min to read
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Cinema

Barbie Gets Equalized by The Equalizer 3 Premiering | Weekend of September 1st, 2023

The Equalizer equalizes Barbie!
The People Platform
1 min to read
Cinema

National Cinema Day Propels Barbie Back to the #1 Movie | Weekend of August 25th, 2023

National Cinema Day drives people back to see Barbie!
The People Platform
1 min to read
Cinema

Blue Beetle Takes Out Pink Barbie | Weekend of August 18th, 2023

The Blue Beetle bested the pink-loving Barbie after Barbie impressively dominated the box office for nearly five weeks!
The People Platform
1 min to read

TPP Blog

Audience Measurement

Unified Planning is the New Standard. Is Your Data Keeping Up?

A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.
The People Platform
3 min to read
Cinema

2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year

Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.
The People Platform
5 min to read
Location Intelligence

How to Scrutinize Your Location Data

Your essential guide to evaluating the quality and reliability of mobility data.
The People Platform
5 min to read

Cinema Admissions Rankers

Cinema

Box Office Booms: Sinners Leads Admissions as Star Wars Re-Release Claims #2 In Box Office | Weekend of April 25th, 2025

Star Wars Revenge of the Sith draws impressive crowds as Sinners stays strong!
The People Platform
2 min to read
Cinema

Minecraft Claims Most Tickets While Sinners Earns Most Money | Weekend of April 18th, 2025

Minecraft & Sinners crush the box office!
The People Platform
2 min to read
Cinema

Minecraft Fortifies Top Box Office Spot | Weekend of April 11th, 2025

Minecraft claims majority of ticket sales in its second weekend!
The People Platform
2 min to read

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