Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Blog
Insights on consumer behavior published weekly!
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The People Platform
Blog
Cinema
The Fantastic Four Takes First Place in a Monumental Weekend | Weekend of July 25th, 2025
The Fantastic Four helps box office cross the $5B mark!
The People Platform
2 min to read
Recent
Blog
Rankers
Latest Posts
Cinema
YEAH, John Wick: Chapter 4 Shoots to the Top of Our Ranker | Weekend of March 24th, 2023
The taciturn hitman John Wick brought out the big guns as he landed at the top of our weekly admissions ranker! Keanu Reeves only spoke 380 words in the entire movie and 1/3 of those words were “Yeah.”
The People Platform
1 min to read
Cinema
Shazam! Fury of the Gods Muscles Its Way to the Top | Weekend of March 17th, 2023
Shazam! Fury of the Gods became the hero of our admissions ranker story. Scream VI jumped out of the shadows into our second spot while Creed III stepped into the ring only to receive third place...
The People Platform
1 min to read
Cinema
Creed III is No Match for Scream VI As Ghost Face Claims the Title Belt on Our Ranker | Weekend of March 10th, 2023
Creed III put on its gloves and got knocked out by Ghost Face! Scream VI pulled in 37% of all ticket sales while Adonis claimed 21%...
The People Platform
1 min to read
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TPP Blog
Location Intelligence
How to Scrutinize Your Location Data
Your essential guide to evaluating the quality and reliability of mobility data.
The People Platform
5 min to read
Location Intelligence
What is Consumer Intelligence, Exactly?
A deep dive into what consumer intelligence really is.
The People Platform
5 min to read
Retail
The Unexpected Pre-Thanksgiving Shopping Surge: Black Friday Comes Early
Is Black Friday no longer the busiest time for in-store shopping?
The People Platform
4 min to read
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Cinema Admissions Rankers
Cinema
Godzilla & Kong Roar to the Top of the Box Office | Weekend of March 29th, 2024
The iconic monsters drive the biggest weekend of 2024 so far!
The People Platform
2 min to read
Cinema
Kung Fu Panda Keeps on Fighting and Stays on Top | Weekend of March 15th, 2024
Kung Fu Panda and Dune hang on to our top two spots!
The People Platform
2 min to read
Cinema
Everybody Was Kung Fu Panda-ing | Weekend of March 8th, 2024
The fourth installment of Kung Fu Panda claims nearly half of all ticket sales!
The People Platform
2 min to read
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