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Cinema

Weapons Continues Its Run at Number One | Weekend of August 15th, 2025

Year-to-date box office revenue now stands at $5.7B, a +5.2% increase over the same period in 2024.
The People Platform
2 min to read
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Audience Measurement

6 Considerations to Enhance the Consumer Survey Experience

Optimizing a survey experience is not as straightforward as it may seem. We take you through some key steps to ensuring your surveys keep respondents engaged.
The People Platform
3 min to read
Cinema

Five Night's at Freddy's Remains at the Top of Our Ranker | Weekend of November 3rd, 2023

Freddy Fazbear stays on top!
The People Platform
1 min to read
Location Intelligence

Geocoding vs. Geofencing: What’s the Difference?

Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!
The People Platform
2 min to read

TPP Blog

Audience Measurement

Unified Planning is the New Standard. Is Your Data Keeping Up?

A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.
The People Platform
3 min to read
Cinema

2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year

Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.
The People Platform
5 min to read
Location Intelligence

How to Scrutinize Your Location Data

Your essential guide to evaluating the quality and reliability of mobility data.
The People Platform
5 min to read

Cinema Admissions Rankers

Cinema

The Third Installment of Guardians of the Galaxy Storms to the Top | Weekend of May 5th, 2023

For the first time in over a month, Mario and company had to cancel their Mario Party at the top of our ranker and settle for the second spot. Swooping in was Guardians of the Galaxy Vol. 3...
The People Platform
1 min to read
Cinema

Mario Stays on Top for Now, But Those Who Guard the Galaxy May Knock the Famous Plumber Off His Perch Next Week! | Weekend of April 28th, 2023

The video game adaptation claimed 42% of all ticket sales with the next closest film being Evil Dead Rise, which claimed 13%...
The People Platform
1 min to read
Cinema

Mario Sits Atop Our Admissions Ranker for the Third Week in a Row | Weekend of April 21st, 2023

It was yet another Mario Party at the top of our admissions ranker as The Super Mario Bros. Movie continued to lounge at the top...
The People Platform
1 min to read

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