Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Weapons Continues Its Run at Number One | Weekend of August 15th, 2025
Year-to-date box office revenue now stands at $5.7B, a +5.2% increase over the same period in 2024.
The People Platform
2 min to read
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Latest Posts
Audience Measurement
6 Considerations to Enhance the Consumer Survey Experience
Optimizing a survey experience is not as straightforward as it may seem. We take you through some key steps to ensuring your surveys keep respondents engaged.
The People Platform
3 min to read
Cinema
Five Night's at Freddy's Remains at the Top of Our Ranker | Weekend of November 3rd, 2023
Freddy Fazbear stays on top!
The People Platform
1 min to read
Location Intelligence
Geocoding vs. Geofencing: What’s the Difference?
Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!
The People Platform
2 min to read
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TPP Blog
Audience Measurement
Unified Planning is the New Standard. Is Your Data Keeping Up?
A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.
The People Platform
3 min to read
Cinema
2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year
Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.
The People Platform
5 min to read
Location Intelligence
How to Scrutinize Your Location Data
Your essential guide to evaluating the quality and reliability of mobility data.
The People Platform
5 min to read
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Cinema Admissions Rankers
Cinema
4% Bump in Ticket Sales As Insidious: The Red Door Opens and Shuts Indiana Jones Out of the Top Spot | Weekend of July 7th, 2023
The weekend of July 7th saw a 4% overall bump in ticket sales as horror movies continue to impress at the box office. The Blumhouse production, Insidious: The Red Door, premiered and claimed the top spot on our admissions ranker.
The People Platform
1 min to read
Cinema
Indiana Jones Digs In at the Top of the Box Office & Our Ranker | Weekend of June 30th, 2023
The weekend of June 30th was a time for archaeology as Indiana Jones raced to retrieve the Dial of Destiny and, more importantly, raced to retrieve top spot on our weekly admissions ranker with ease.
The People Platform
1 min to read
Cinema
Spider-Man Defeats The Flash in Epic Admissions Ranker Battle | Weekend of June 23rd, 2023
The weekend of June 23rd was another week for Spider-Man as Across the Spider-Verse reclaimed the top spot of our ranker despite newer releases!
The People Platform
1 min to read
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