The People Platform
Blog

Weapons Continues Its Run at Number One | Weekend of August 15th, 2025

Year-to-date box office revenue now stands at $5.7B, a +5.2% increase over the same period in 2024.

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Latest Posts

Audience Measurement

6 Considerations to Enhance the Consumer Survey Experience

Optimizing a survey experience is not as straightforward as it may seem. We take you through some key steps to ensuring your surveys keep respondents engaged.

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Five Night's at Freddy's Remains at the Top of Our Ranker | Weekend of November 3rd, 2023

Freddy Fazbear stays on top!

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Location Intelligence

Geocoding vs. Geofencing: What’s the Difference?

Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!

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TPP Blog

Audience Measurement

Unified Planning is the New Standard. Is Your Data Keeping Up?

A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.

The People Platform

2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year

Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.

The People Platform

Location Intelligence

How to Scrutinize Your Location Data

Your essential guide to evaluating the quality and reliability of mobility data.

The People Platform

Cinema Admissions Rankers

Love Wins - Bob Marley: One Love Takes the #1 Spot | Weekend of February 16th, 2024

Don't Worry About a Thing, Bob Marley: One Love Claims 32% of All Ticket Sales.

The People Platform

Argylle Remains #1 — But the Real Winner is the Super Bowl | Weekend of February 9th, 2024

Ensemble spy-comedy wins the box office but can't compete with Travis Kelce!

The People Platform

Argylle Pounces to the Top While The Beekeeper & Wonka Battle for Our Second Spot | Weekend of February 2nd, 2024

Star-studded spy thriller claims #1 spot despite 32% Rotten Tomatoes critic score.

The People Platform

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