The People Platform
Blog

Weapons Continues Its Run at Number One | Weekend of August 15th, 2025

Year-to-date box office revenue now stands at $5.7B, a +5.2% increase over the same period in 2024.

The People Platform

Latest Posts

2023 Mid-Year State of Cinema Report: PG-Rated Titles Boost Ticket Sales Pre-#Barbenheimer Boom

The People Platform's state of cinema mid-year report!

#Barbenheimer Continues Skating Along the Top of Our Ranker Despite Two New Premieres | Weekend of July 28th, 2023

The weekend of July 28th saw the continued dominance of Barbie and Oppenheimer. It’s wonderful to see both films each continuing to hold nearly 60% at the box office from the previous Tuesday.

The People Platform

#Barbenheimer Blows Up Box Office & Skates to the Top of Our Ranker | Weekend of July 21st, 2023

The weekend of July 21st was an incredible weekend for cinema as droves of people ventured to their local theaters to watch the cultural phenomenon coined Barbenheimer. This surge in moviegoer attendance has rippled across the country...

The People Platform

TPP Blog

Audience Measurement

Unified Planning is the New Standard. Is Your Data Keeping Up?

A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.

The People Platform

2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year

Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.

The People Platform

Location Intelligence

How to Scrutinize Your Location Data

Your essential guide to evaluating the quality and reliability of mobility data.

The People Platform

Cinema Admissions Rankers

Ticket Sales Grow 118% as Dune: Part Two Rises to the Top of Our Ranker | Weekend of March 1st, 2024

The science-fiction blockbuster catalyzes huge surge in ticket sales!

The People Platform

2023 State of Cinema Report: Movie Ticket Sales Increase 23% Despite Industry Challenges

Taking a look at our cinema measurement and admissions data from the past year, The People Platform provides a comprehensive analysis of the industry's performance throughout 2023.

The People Platform

Demons Slay Love — Demon Slayer Takes #1 Spot from Bob Marley: One Love | Weekend of February 23rd, 2024

The Japanese dark-fantasy movie claims our top spot!

The People Platform

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