Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Insights on consumer behavior published weekly!
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The People Platform
Blog
Cinema
'Five Nights at Freddy’s 2' is the Box Office Powerhouse That Critics Love to Hate | Weekend of December 5, 2025
Critics sneered at 'Five Nights at Freddy's 2.' It still snagged 41% of total admissions.
The People Platform
3 MINS
Recent
Blog
Rankers
Latest Posts
Cinema
It's Showtime! Beetlejuice Beetlejuice Takes Over the Box Office | Weekend of September 6th, 2024
The ghost with the most earns over $110M at the box office!
The People Platform
2 min to read
Cinema
Deadpool Stays Atop the Box Office | Weekend of August 30th, 2024
Labor Day weekend draws crowds with a wide variety of film genres.
The People Platform
2 min to read
Airports
Airport Media Impressions Take Off
We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read
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TPP Blog
Location Intelligence
6 Ways Location Data Can Improve Your Bottom Line
Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.
The People Platform
5 min to read
Audience Measurement
The Power of DOOH Advertising in Your Marketing Mix
Digital Out-of-Home (DOOH) advertising is quickly emerging as one of the most dynamic and effective marketing channels.
The People Platform
6 min to read
Audience Measurement
Unified Planning is the New Standard. Is Your Data Keeping Up?
A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.
The People Platform
3 min to read
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Cinema Admissions Rankers
Cinema
Sonic the Hedgehog 3 & Mufasa Claim 69% of All Ticket Sales | Weekend of December 20th, 2024
Sonic the Hedgehog speeds to the top of the box office!
The People Platform
2 min to read
Cinema
Moana 2 & Wicked Claim Majority of All Ticket Sales | Weekend of December 13th, 2024
Moana 2 and Wicked claim majority of ticket sales while the streamer-available movie, Red One, continues to drive people to theaters.
The People Platform
2 min to read
Cinema
Moana 2 Continues to Ride the Wave at the Top of the Box Office | Weekend of December 6th, 2024
Moana 2 and Wicked: Part One combine to claim the majority of all ticket sales!
The People Platform
2 min to read
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