Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Up, Up and Away, Superman Soars to the Top of Box Office | Weekend of July 11th, 2025
It's a bird... it's a plane... it's another fantastic box office weekend!
The People Platform
2 min to read
Recent
Blog
Rankers
Latest Posts
Cinema
National Cinema Day Propels Barbie Back to the #1 Movie | Weekend of August 25th, 2023
National Cinema Day drives people back to see Barbie!
The People Platform
1 min to read
Cinema
Blue Beetle Takes Out Pink Barbie | Weekend of August 18th, 2023
The Blue Beetle bested the pink-loving Barbie after Barbie impressively dominated the box office for nearly five weeks!
The People Platform
1 min to read
Cinema
Living in a Barbie World... Still!
Even with Teenage Mutant Ninja Turtles: Mutant Mayhem being PG-rated and a newer title, Barbie continued to top our ranker by a significant margin. The movie is just that iconic.
The People Platform
1 min to read
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TPP Blog
Location Intelligence
How to Scrutinize Your Location Data
Your essential guide to evaluating the quality and reliability of mobility data.
The People Platform
5 min to read
Location Intelligence
What is Consumer Intelligence, Exactly?
A deep dive into what consumer intelligence really is.
The People Platform
5 min to read
Retail
The Unexpected Pre-Thanksgiving Shopping Surge: Black Friday Comes Early
Is Black Friday no longer the busiest time for in-store shopping?
The People Platform
4 min to read
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Cinema Admissions Rankers
Cinema
Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis
We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.
The People Platform
3 min to read
Cinema
Deadpool & Wolverine Cling to Top Spot | Weekend of August 2nd, 2024
The box office exceeds $100M for the ninth weekend in a row.
The People Platform
2 min to read
Cinema
Deadpool & Wolverine Slash Records | Weekend of July 26th, 2024
Deadpool & Wolverine becomes highest grossing R-rated opening in history.
The People Platform
2 min to read
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