The People Platform
Blog

'Five Nights at Freddy’s 2' is the Box Office Powerhouse That Critics Love to Hate | Weekend of December 5, 2025

Critics sneered at 'Five Nights at Freddy's 2.' It still snagged 41% of total admissions.

The People Platform

Latest Posts

Location Intelligence

What is Consumer Intelligence, Exactly?

A deep dive into what consumer intelligence really is.

The People Platform

Box Office Booms: Sinners Leads Admissions as Star Wars Re-Release Claims #2 In Box Office | Weekend of April 25th, 2025

Star Wars Revenge of the Sith draws impressive crowds as Sinners stays strong!

The People Platform

Minecraft Claims Most Tickets While Sinners Earns Most Money | Weekend of April 18th, 2025

Minecraft & Sinners crush the box office!

The People Platform

TPP Blog

Location Intelligence

6 Ways Location Data Can Improve Your Bottom Line

Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.

The People Platform

Audience Measurement

The Power of DOOH Advertising in Your Marketing Mix

Digital Out-of-Home (DOOH) advertising is quickly emerging as one of the most dynamic and effective marketing channels.

The People Platform

Audience Measurement

Unified Planning is the New Standard. Is Your Data Keeping Up?

A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.

The People Platform

Cinema Admissions Rankers

Venom: The Last Dance Remains in Our #1 Spot | Weekend of November 1st, 2024

Venom keeps dancing at the top of the box office, earning $29M and claiming 29% of all ticket sales.

The People Platform

Smile 2 Grins at the Top of Our Ranker | Weekend of October 18th, 2024

Smile 2 grosses $23M and claims 28% of all ticket sales.

The People Platform

Terrifier 3 Tops Our Ranker | Weekend of October 11th, 2024

Terrifier 3 tops the box office and our ranker!

The People Platform

Take a step towards gaining insights today.

Get in touch with a team member.