The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Location Intelligence

The grocery landscape: what marketers and media network operators need to know

Shining a light on clear consumer patterns and media monetization opportunities inside every store
The People Platform
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Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026

The fashion-forward sequel snags 41% of all admissions.
The People Platform
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Cinema Admissions Rankers

Cinema

The phone calls are coming from inside the theater: 'Scream 7' terrorizes box office with record $64.6M opening | Movie Releases & Trends – Weekend of February 27, 2026

'Scream 7' slashes its way to 58% of total admissions, and concert films still exert a solid pull.
The People Platform
3 MINS
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Lights, Camera, Packed House: 2025 Cinema Attendance Gains, and What’s Next in 2026

Our latest data-driven report is a must-read for anyone invested in the state of cinema.
The People Platform
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Cinema

Kid you not: GOAT herds audiences to another weekend victory | Movie Releases & Trends – Weekend of February 20, 2026

GOAT continues to reign, a faith-based drama charms its core audience, and Elvis gets an AI revival.
The People Platform
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Cinema

Indiana Jones Digs In at the Top of the Box Office & Our Ranker | Weekend of June 30th, 2023

The weekend of June 30th was a time for archaeology as Indiana Jones raced to retrieve the Dial of Destiny and, more importantly, raced to retrieve top spot on our weekly admissions ranker with ease.
The People Platform
1 min to read
Cinema

Spider-Man Defeats The Flash in Epic Admissions Ranker Battle | Weekend of June 23rd, 2023

The weekend of June 23rd was another week for Spider-Man as Across the Spider-Verse reclaimed the top spot of our ranker despite newer releases!
The People Platform
1 min to read
Cinema

The Flash Zooms to the Top of Our Ranker and the Box Office | Weekend of June 16th, 2023

The Flash came out on top with 30% of all ticket sales while Elemental claimed 20%.
The People Platform
1 min to read

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