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Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Blog
Audience Measurement
Why your ad strategy needs both measurement and “attribution”
A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Recent
Rankers
Blog
Latest Posts
Audience Measurement
Why your ad strategy needs both measurement and “attribution”
A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Location Intelligence
The grocery landscape: what marketers and media network operators need to know
Shining a light on clear consumer patterns and media monetization opportunities inside every store
The People Platform
6 MINS
Cinema
Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026
The fashion-forward sequel snags 41% of all admissions.
The People Platform
3 MINS
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Cinema Admissions Rankers
Cinema
Family-Friendly Movies Take the Top Two Spots Over New Year's Eve Weekend | Weekend of December 29th, 2023
Wonka & Migration take 40% of all ticket sales!
The People Platform
2 min to read
Cinema
The Boy and the Heron Fly To the Top of Our Movie Ranker | Weekend of December 8th, 2023
Miyazaki's Latest Tops Our Ranker as Godzilla Holds Steadfast at Number Two!
The People Platform
2 min to read
Cinema
Crowds Show Up for The Hunger Games and Godzilla While Beyoncé Earns the Most Dollars | Weekend of December 1st, 2023
The Hunger Games Sold More Tickets by Volume, but Queen B Pulled in the Most Dollars!
The People Platform
2 min to read
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Cinema
How to Train Your Dragon Roars on Top of the Box Office | Weekend of June 20th, 2025
Year-to-date the box office stands a healthy +25% over the same period last year!
The People Platform
2 min to read
Cinema
Lilo & Stitch Maintains Lead as Summer Heats Up! | Weekend of June 6th, 2025
Year-to-date the box office stands a healthy +25% over the same period last year!
The People Platform
2 min to read
Cinema
Box Office Keeps Soaring as Lilo & Stitch Lead the Charge | Weekend of May 30th, 2025
Lilo & Stitch stays on top as box office continues its run!
The People Platform
2 min to read
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