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Location Intelligence

6 Ways Location Data Can Improve Your Bottom Line

Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.

The People Platform

Latest Posts

Location Intelligence

6 Ways Location Data Can Improve Your Bottom Line

Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.

The People Platform

Black Phone 2 Remains #1 in Admissions Despite Coming in 3rd for Dollars | Weekend of October 24th, 2025

Anime and Adult Drama Drive Weekend Growth as the Box Office Prepares for the Holiday Surge.

The People Platform

Black Phone 2 Takes the Call, Topping the Box Office | Weekend of October 17th, 2025

Horror sequel outperforms expectations, signaling strength for the genre as the market anticipates a major Q4 boost.

The People Platform

TPP Blog

2023 State of Cinema Report: Movie Ticket Sales Increase 23% Despite Industry Challenges

Taking a look at our cinema measurement and admissions data from the past year, The People Platform provides a comprehensive analysis of the industry's performance throughout 2023.

The People Platform

Audience Measurement

6 Considerations to Enhance the Consumer Survey Experience

Optimizing a survey experience is not as straightforward as it may seem. We take you through some key steps to ensuring your surveys keep respondents engaged.

The People Platform

Location Intelligence

Geocoding vs. Geofencing: What’s the Difference?

Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!

The People Platform

Cinema Admissions Rankers

The Boy and the Heron Fly To the Top of Our Movie Ranker | Weekend of December 8th, 2023

Miyazaki's Latest Tops Our Ranker as Godzilla Holds Steadfast at Number Two!

The People Platform

Crowds Show Up for The Hunger Games and Godzilla While Beyoncé Earns the Most Dollars | Weekend of December 1st, 2023

The Hunger Games Sold More Tickets by Volume, but Queen B Pulled in the Most Dollars!

The People Platform

The Hunger Games: The Ballad of Songbirds and Snakes Stays On Top | Weekend of November 24th, 2023

The Odds Are in Favor of the Hunger Games as it Beats Out Two Premiering Titles!

The People Platform

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