The People Platform
Blog

Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Recent
Rankers
Blog

Latest Posts

Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Location Intelligence

The grocery landscape: what marketers and media network operators need to know

Shining a light on clear consumer patterns and media monetization opportunities inside every store
The People Platform
6 MINS
Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS

Cinema Admissions Rankers

Cinema

Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis

We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.
The People Platform
3 min to read
Cinema

Deadpool & Wolverine Cling to Top Spot | Weekend of August 2nd, 2024

The box office exceeds $100M for the ninth weekend in a row.
The People Platform
2 min to read
Cinema

Deadpool & Wolverine Slash Records | Weekend of July 26th, 2024

Deadpool & Wolverine becomes highest grossing R-rated opening in history.
The People Platform
2 min to read
Cinema

Lights, Camera, Packed House: 2025 Cinema Attendance Gains, and What’s Next in 2026

Our latest data-driven report is a must-read for anyone invested in the state of cinema.
The People Platform
2 MINS
Cinema

Kid you not: GOAT herds audiences to another weekend victory | Movie Releases & Trends – Weekend of February 20, 2026

GOAT continues to reign, a faith-based drama charms its core audience, and Elvis gets an AI revival.
The People Platform
3 MINS
Cinema

A GOATed holiday weekend for the box office | Movie Releases & Trends – Weekend of February 13, 2026

An animated animal sports fantasy is a gift for family-friendly audiences.
The People Platform
3 MINS

Take a step towards gaining insights today.

Get in touch with a team member.
Contact Us
Services
Audience MeasurementLocation IntelligenceConsumer ResponseConsumer Segments
Company
AboutCareersNewsContactTerms of UsePrivacy Policy
Resources
Blog
Support
For Survey RespondentsOpt-Out Form