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Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
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Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Blog
Cinema
Box Office Report: 'Solo Mio' Tops Admissions, 'Send Help' Dominates Revenue | Movie Releases & Trends — Weekend of February 6, 2026
Kevin James and Rachel McAdams are neck and neck.
The People Platform
3 MINS
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Cinema
Creed III is No Match for Scream VI As Ghost Face Claims the Title Belt on Our Ranker | Weekend of March 10th, 2023
Creed III put on its gloves and got knocked out by Ghost Face! Scream VI pulled in 37% of all ticket sales while Adonis claimed 21%...
The People Platform
1 min to read
Cinema
Creed III Knocks Ant-Man and The Wasp: Quantamania Out of the Top Spot | Weekend of March 3rd, 2023
Creed III put on its gloves and knocked out the competition to claim our admissions ranker title, pulling in 46% of all ticket sales...
The People Platform
1 min to read
Cinema
Cocaine Bear Claws Its Way to #2 but Ant-Man & The Wasp Continue to Buzz at the Top | Weekend of February 24th, 2023
Ant-Man and the Wasp continued to use their insect strength and prowess to buzz atop our admissions ranker even with a high-octane bear and a revolution vying for first place...
The People Platform
1 min to read
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TPP Blog
Cinema
2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year
Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.
The People Platform
5 min to read
Location Intelligence
How to Scrutinize Your Location Data
Your essential guide to evaluating the quality and reliability of mobility data.
The People Platform
5 min to read
Location Intelligence
What is Consumer Intelligence, Exactly?
A deep dive into what consumer intelligence really is.
The People Platform
5 min to read
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Cinema Admissions Rankers
Cinema
Box Office Report: 'Solo Mio' Tops Admissions, 'Send Help' Dominates Revenue | Movie Releases & Trends — Weekend of February 6, 2026
Kevin James and Rachel McAdams are neck and neck.
The People Platform
3 MINS
Cinema
‘Send Help’ and ‘Iron Lung’ battle it out | Weekend of January 30
Cinema bounces back from rough weather, with two tense features vying for top ranking.
The People Platform
3 MINS
Cinema
Winter storm Fern freezes out the box office | Weekend of January 23, 2026
'Mercy,' 'Return to Silent Hill,' and other releases got walloped by a major winter storm.
The People Platform
3 MINS
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