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Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Mythology is having a moment—and 'Hadestown' knows how to capitalize on it | Movie Releases & Trends – Weekend of July 24, 2026
'The Odyssey' continues to dominate, while Spider-Man waits in the wings.
The People Platform
4 MINS
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Cinema
Five Night's at Freddy's Remains at the Top of Our Ranker | Weekend of November 3rd, 2023
Freddy Fazbear stays on top!
The People Platform
1 min to read
Location Intelligence
Geocoding vs. Geofencing: What’s the Difference?
Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!
The People Platform
2 min to read
Cinema
Taylor Swift is Dethroned by Freddy Fazbear | Weekend of October 27th, 2023
Horror ruled the box office over Halloweekend!
The People Platform
1 min to read
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Cinema Admissions Rankers
Cinema
The Flash Zooms to the Top of Our Ranker and the Box Office | Weekend of June 16th, 2023
The Flash came out on top with 30% of all ticket sales while Elemental claimed 20%.
The People Platform
1 min to read
Cinema
Transformers: Rise of the Beasts Had an Electric Opening but Spider-Man Sold More Tickets! | Weekend of June 9th, 2023
The weekend of June 9th was one filled with robots and spider-people as Spider-Man: Across the Spider-Verse and Transformers ruled our admissions ranker!
The People Platform
1 min to read
Cinema
Spider-Man: Across the Spider-Verse Ensnares the Top Spot at the Box Office | Weekend of June 2nd, 2023
The critically-acclaimed addition to the Spider-Man universe wowed audiences and ultimately claimed 62% of all ticket sales and over $120M at the box office.
The People Platform
1 min to read
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Cinema
Mythology is having a moment—and 'Hadestown' knows how to capitalize on it | Movie Releases & Trends – Weekend of July 24, 2026
'The Odyssey' continues to dominate, while Spider-Man waits in the wings.
The People Platform
4 MINS
Cinema
Christopher Nolan’s big IMAX swing with 'The Odyssey' proves the power of event films | Movie Releases & Trends – Weekend of July 17, 2026
The stars align to turn the blockbuster into a true shared cultural moment.
The People Platform
4 MINS
Cinema
2026 Mid-Year State of Cinema Report
Diverse slate drives record admissions, pointing to a moviegoing resurgence.
The People Platform
3 MINS
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