Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Insights on consumer behavior published weekly!
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The People Platform
Blog
Cinema
Halloween Called, Black Phone 2 Answered | Weekend of October 31, 2025
Quiet weekend creates opportunity for late-season and re-release boosts.
The People Platform
2 min to read
Recent
Blog
Rankers
Latest Posts
Location Intelligence
Geocoding vs. Geofencing: What’s the Difference?
Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!
The People Platform
2 min to read
Cinema
Taylor Swift is Dethroned by Freddy Fazbear | Weekend of October 27th, 2023
Horror ruled the box office over Halloweekend!
The People Platform
1 min to read
Cinema
Swifties Remain Strong as Taylor Swift: The Eras Tour Tops Our Ranker Again | Weekend of October 20th, 2023
Taylor Swift's in-theater concert experience continues to drive fans to cinemas!
The People Platform
1 min to read
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TPP Blog
Cinema
2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year
Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.
The People Platform
5 min to read
Location Intelligence
How to Scrutinize Your Location Data
Your essential guide to evaluating the quality and reliability of mobility data.
The People Platform
5 min to read
Location Intelligence
What is Consumer Intelligence, Exactly?
A deep dive into what consumer intelligence really is.
The People Platform
5 min to read
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Cinema Admissions Rankers
Cinema
Minecraft Fortifies Top Box Office Spot | Weekend of April 11th, 2025
Minecraft claims majority of ticket sales in its second weekend!
The People Platform
2 min to read
Cinema
Minecraft Builds Fortress Atop the Box Office | Weekend of April 4th, 2025
A Minecraft Movie has biggest opening for video game adaptation ever!
The People Platform
2 min to read
Cinema
Disney's Snow White Takes a Bite Out of the Box Office | Weekend of March 27th, 2025
Disney's Snow White impresses audiences while claiming most of the tickets sales last weekend!
The People Platform
2 min to read
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