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Location Intelligence

6 Ways Location Data Can Improve Your Bottom Line

Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.

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Latest Posts

Civil War Wins the Fight for the Top Once Again | Weekend of April 19th, 2024

Civil War and Abigail wow both critics and crowds!

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Civil War Wins the Battle for the Top | Weekend of April 12th, 2024

The dystopian war movie storms the box office, claiming 33% of all ticket sales and earning over $25M!

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Godzilla & Kong Roar to the Top of the Box Office | Weekend of March 29th, 2024

The iconic monsters drive the biggest weekend of 2024 so far!

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TPP Blog

2023 State of Cinema Report: Movie Ticket Sales Increase 23% Despite Industry Challenges

Taking a look at our cinema measurement and admissions data from the past year, The People Platform provides a comprehensive analysis of the industry's performance throughout 2023.

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Audience Measurement

6 Considerations to Enhance the Consumer Survey Experience

Optimizing a survey experience is not as straightforward as it may seem. We take you through some key steps to ensuring your surveys keep respondents engaged.

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Location Intelligence

Geocoding vs. Geofencing: What’s the Difference?

Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!

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Cinema Admissions Rankers

Black Phone 2 Remains #1 in Admissions Despite Coming in 3rd for Dollars | Weekend of October 24th, 2025

Anime and Adult Drama Drive Weekend Growth as the Box Office Prepares for the Holiday Surge.

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Black Phone 2 Takes the Call, Topping the Box Office | Weekend of October 17th, 2025

Horror sequel outperforms expectations, signaling strength for the genre as the market anticipates a major Q4 boost.

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Tron: Ares Takes the Top Spot | Weekend of October 10th, 2025

Despite a quieter weekend, the box office holds a +3% annual lead as 4th Quarter anticipation builds.

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