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Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Cinema
'Obsession' takes hold: YouTube creator's micro-budget horror film becomes 2026's biggest genre surprise | Movie Releases & Trends – Weekend of May 15, 2026
A pitch-dark thriller is a surprise box office hit.
The People Platform
3 MINS
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Audience Measurement
The Power of DOOH Advertising in Your Marketing Mix
Digital Out-of-Home (DOOH) advertising is quickly emerging as one of the most dynamic and effective marketing channels.
The People Platform
6 min to read
Cinema
Demon Slayer Maintains Grip as Box Office Momentum Continues | Weekend of September 19th, 2025
Anime powerhouse surpasses $100M as the industry holds strong at +4% year-to-year.
The People Platform
2 min to read
Cinema
Demon Slayer Unleashes a Box Office Barrage | Weekend of September 12th, 2025
Demon Slayer steers box office past the $6.2B mark!
The People Platform
2 min to read
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Cinema Admissions Rankers
Cinema
2023 Mid-Year State of Cinema Report: PG-Rated Titles Boost Ticket Sales Pre-#Barbenheimer Boom
The People Platform's state of cinema mid-year report!
Sarah Barasch
4 min to read
Cinema
#Barbenheimer Continues Skating Along the Top of Our Ranker Despite Two New Premieres | Weekend of July 28th, 2023
The weekend of July 28th saw the continued dominance of Barbie and Oppenheimer. It’s wonderful to see both films each continuing to hold nearly 60% at the box office from the previous Tuesday.
The People Platform
1 min to read
Cinema
#Barbenheimer Blows Up Box Office & Skates to the Top of Our Ranker | Weekend of July 21st, 2023
The weekend of July 21st was an incredible weekend for cinema as droves of people ventured to their local theaters to watch the cultural phenomenon coined Barbenheimer. This surge in moviegoer attendance has rippled across the country...
The People Platform
1 min to read
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Cinema
'Obsession' takes hold: YouTube creator's micro-budget horror film becomes 2026's biggest genre surprise | Movie Releases & Trends – Weekend of May 15, 2026
A pitch-dark thriller is a surprise box office hit.
The People Platform
3 MINS
Cinema
Three's company: 'Michael' defends its throne in a dead heat that signals major box office health | Movie Releases & Trends – Weekend of May 8, 2026
The popular biopic is challenged by two very different sequels.
The People Platform
3 MINS
Cinema
Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026
The fashion-forward sequel snags 41% of all admissions.
The People Platform
3 MINS
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