The People Platform
Blog

Weapons and Freakier Friday Fuel Yet Another Strong Box Office Weekend | Weekend of August 8th, 2025

Original horror and a decades-later sequel propel box office to hit $5.5B, +7% ahead of last year.

The People Platform

Latest Posts

Weapons and Freakier Friday Fuel Yet Another Strong Box Office Weekend | Weekend of August 8th, 2025

Original horror and a decades-later sequel propel box office to hit $5.5B, +7% ahead of last year.

The People Platform

Audience Measurement

Unified Planning is the New Standard. Is Your Data Keeping Up?

A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.

The People Platform

2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year

Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.

The People Platform

TPP Blog

Location Intelligence

Geocoding vs. Geofencing: What’s the Difference?

Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!

The People Platform

Location Intelligence

5 Ways to Utilize Location Intelligence to Inform Your Business Strategy

We outline five ways that Location Intelligence data can significantly bolster your business.

The People Platform

Audience Measurement

Understanding Digital Out-of-Home Audience Measurement

We take a dive into the ins and outs of Digital Out-of-Home Audience Measurement.

The People Platform

Cinema Admissions Rankers

Living in a Barbie World... Still!

Even with Teenage Mutant Ninja Turtles: Mutant Mayhem being PG-rated and a newer title, Barbie continued to top our ranker by a significant margin. The movie is just that iconic.

The People Platform

2023 Mid-Year State of Cinema Report: PG-Rated Titles Boost Ticket Sales Pre-#Barbenheimer Boom

The People Platform's state of cinema mid-year report!

#Barbenheimer Continues Skating Along the Top of Our Ranker Despite Two New Premieres | Weekend of July 28th, 2023

The weekend of July 28th saw the continued dominance of Barbie and Oppenheimer. It’s wonderful to see both films each continuing to hold nearly 60% at the box office from the previous Tuesday.

The People Platform

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