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Weapons and Freakier Friday Fuel Yet Another Strong Box Office Weekend | Weekend of August 8th, 2025

Original horror and a decades-later sequel propel box office to hit $5.5B, +7% ahead of last year.

The People Platform

Latest Posts

Weapons and Freakier Friday Fuel Yet Another Strong Box Office Weekend | Weekend of August 8th, 2025

Original horror and a decades-later sequel propel box office to hit $5.5B, +7% ahead of last year.

The People Platform

Audience Measurement

Unified Planning is the New Standard. Is Your Data Keeping Up?

A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.

The People Platform

2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year

Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.

The People Platform

TPP Blog

2023 Mid-Year State of Cinema Report: PG-Rated Titles Boost Ticket Sales Pre-#Barbenheimer Boom

The People Platform's state of cinema mid-year report!

Cinema Admissions Rankers

Kung Fu Panda Keeps on Fighting and Stays on Top | Weekend of March 15th, 2024

Kung Fu Panda and Dune hang on to our top two spots!

The People Platform

Everybody Was Kung Fu Panda-ing | Weekend of March 8th, 2024

The fourth installment of Kung Fu Panda claims nearly half of all ticket sales!

The People Platform

Ticket Sales Grow 118% as Dune: Part Two Rises to the Top of Our Ranker | Weekend of March 1st, 2024

The science-fiction blockbuster catalyzes huge surge in ticket sales!

The People Platform

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