Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Insights on consumer behavior published weekly!
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The People Platform
Blog
Cinema
Up, Up and Away, Superman Soars to the Top of Box Office | Weekend of July 11th, 2025
It's a bird... it's a plane... it's another fantastic box office weekend!
The People Platform
2 min to read
Recent
Blog
Rankers
Latest Posts
Cinema
Kung Fu Panda Keeps on Fighting and Stays on Top | Weekend of March 15th, 2024
Kung Fu Panda and Dune hang on to our top two spots!
The People Platform
2 min to read
Bars & Restaurants
NFL Offseason Heats Up After Playoff Bar Foot Traffic Surges | Bars & Restaurants Analysis
We took a look at foot traffic to bars and restaurants across the country during and before the NFL playoffs to determine when people are visiting bars and restaurants most.
The People Platform
3 min read
Cinema
Everybody Was Kung Fu Panda-ing | Weekend of March 8th, 2024
The fourth installment of Kung Fu Panda claims nearly half of all ticket sales!
The People Platform
2 min to read
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TPP Blog
Location Intelligence
How to Scrutinize Your Location Data
Your essential guide to evaluating the quality and reliability of mobility data.
The People Platform
5 min to read
Location Intelligence
What is Consumer Intelligence, Exactly?
A deep dive into what consumer intelligence really is.
The People Platform
5 min to read
Retail
The Unexpected Pre-Thanksgiving Shopping Surge: Black Friday Comes Early
Is Black Friday no longer the busiest time for in-store shopping?
The People Platform
4 min to read
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Cinema Admissions Rankers
Cinema
The New Exorcist Believes In Itself As it Tops Our Ranker | Weekend of October 6th, 2023
The New Exorcist Believes In Itself!
The People Platform
1 min to read
Cinema
Paw Patrol Bounds to the Top of Our Ranker | Weekend of September 29th, 2023
Pups power up to the top!
The People Platform
1 min to read
Cinema
The Nun II Once Again Looks Down From Above as Barbie Gets Knocked from Our Top 5 | Weekend of September 22nd, 2023
Barbie gets kicked after 9-week reign!
The People Platform
1 min to read
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