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Cinema

Weapons and Freakier Friday Fuel Yet Another Strong Box Office Weekend | Weekend of August 8th, 2025

Original horror and a decades-later sequel propel box office to hit $5.5B, +7% ahead of last year.
The People Platform
2 min to read
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Cinema

Inside Out 2 Takes Over the Box Office | Weekend of June 14th, 2024

Inside Out 2 propels box office to over $214M!
The People Platform
2 min to read
Cinema

Bad Boys Ride to the Top | Weekend of June 7th, 2024

Will Smith and Martin Lawrence help the box office cruise to over $100M!
The People Platform
2 min to read
Cinema

Garfield CATapults to the Top of Our Ranker | Weekend of May 31st, 2024

The lasagna-loving cat drove over a million people to theaters nationwide!
The People Platform
2 min to read

TPP Blog

Audience Measurement

Unified Planning is the New Standard. Is Your Data Keeping Up?

A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.
The People Platform
3 min to read
Cinema

2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year

Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.
The People Platform
5 min to read
Location Intelligence

How to Scrutinize Your Location Data

Your essential guide to evaluating the quality and reliability of mobility data.
The People Platform
5 min to read

Cinema Admissions Rankers

Cinema

Civil War Wins the Fight for the Top Once Again | Weekend of April 19th, 2024

Civil War and Abigail wow both critics and crowds!
The People Platform
2 min to read
Cinema

Civil War Wins the Battle for the Top | Weekend of April 12th, 2024

The dystopian war movie storms the box office, claiming 33% of all ticket sales and earning over $25M!
The People Platform
2 min to read
Cinema

Godzilla & Kong Roar to the Top of the Box Office | Weekend of March 29th, 2024

The iconic monsters drive the biggest weekend of 2024 so far!
The People Platform
2 min to read

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