The People Platform
Blog

Weapons and Freakier Friday Fuel Yet Another Strong Box Office Weekend | Weekend of August 8th, 2025

Original horror and a decades-later sequel propel box office to hit $5.5B, +7% ahead of last year.

The People Platform

Latest Posts

The Minions Take Over the Box Office | Weekend of July 5th, 2024

Animated movies propel box office to over $150M for the fourth weekend in a row!

The People Platform

Three Weekends After Its Release, Inside Out 2 Continues to Lead the Pack | Weekend of June 28th, 2024

It was yet another weekend of over $100M at the box office!

The People Platform

Inside Out 2 Stays Ahead | Weekend of June 21st, 2024

Inside Out 2 claims majority of tickets and earns over $100M even in its second weekend!

The People Platform

TPP Blog

Audience Measurement

Unified Planning is the New Standard. Is Your Data Keeping Up?

A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.

The People Platform

2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year

Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.

The People Platform

Location Intelligence

How to Scrutinize Your Location Data

Your essential guide to evaluating the quality and reliability of mobility data.

The People Platform

Cinema Admissions Rankers

Civil War Wins the Fight for the Top Once Again | Weekend of April 19th, 2024

Civil War and Abigail wow both critics and crowds!

The People Platform

Civil War Wins the Battle for the Top | Weekend of April 12th, 2024

The dystopian war movie storms the box office, claiming 33% of all ticket sales and earning over $25M!

The People Platform

Godzilla & Kong Roar to the Top of the Box Office | Weekend of March 29th, 2024

The iconic monsters drive the biggest weekend of 2024 so far!

The People Platform

Take a step towards gaining insights today.

Get in touch with a team member.