Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
Company
About
Learn more about who we are.
Careers
Check out our openings.
News
The People Platform in the news!
Contact
Get in touch with us.
Resources
Blog
Insights on consumer behavior published weekly!
Contact
The People Platform
Blog
Cinema
'Five Nights at Freddy’s 2' is the Box Office Powerhouse That Critics Love to Hate | Weekend of December 5, 2025
Critics sneered at 'Five Nights at Freddy's 2.' It still snagged 41% of total admissions.
The People Platform
3 MINS
Recent
Blog
Rankers
Latest Posts
Cinema
Inside Out 2 Takes Over the Box Office | Weekend of June 14th, 2024
Inside Out 2 propels box office to over $214M!
The People Platform
2 min to read
Cinema
Bad Boys Ride to the Top | Weekend of June 7th, 2024
Will Smith and Martin Lawrence help the box office cruise to over $100M!
The People Platform
2 min to read
Cinema
Garfield CATapults to the Top of Our Ranker | Weekend of May 31st, 2024
The lasagna-loving cat drove over a million people to theaters nationwide!
The People Platform
2 min to read
Previous
Next
TPP Blog
Cinema
2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year
Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.
The People Platform
5 min to read
Location Intelligence
How to Scrutinize Your Location Data
Your essential guide to evaluating the quality and reliability of mobility data.
The People Platform
5 min to read
Location Intelligence
What is Consumer Intelligence, Exactly?
A deep dive into what consumer intelligence really is.
The People Platform
5 min to read
Previous
Next
Cinema Admissions Rankers
Cinema
'Five Nights at Freddy’s 2' is the Box Office Powerhouse That Critics Love to Hate | Weekend of December 5, 2025
Critics sneered at 'Five Nights at Freddy's 2.' It still snagged 41% of total admissions.
The People Platform
3 MINS
Cinema
No Bunny Could Have Predicted This: 'Zootopia 2' Hops to Historic Heights | Weekend of November 28, 2025
'Zootopia 2' becomes the highest global opening for an animated title in history.
The People Platform
2 MINS
Cinema
The Perfect Heist: 'Now You See Me 3' Made Off with This Weekend's #1 Spot | Weekend of November 14, 2025
This week's box office was dominated by some high-profile magicians.
The People Platform
2 MINS
Next
Take a step towards gaining insights today.
Get in touch with a team member.
Contact Us