The People Platform
Blog

Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Recent
Rankers
Blog

Latest Posts

Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Location Intelligence

The grocery landscape: what marketers and media network operators need to know

Shining a light on clear consumer patterns and media monetization opportunities inside every store
The People Platform
6 MINS
Cinema

Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026

The fashion-forward sequel snags 41% of all admissions.
The People Platform
3 MINS

Cinema Admissions Rankers

Cinema

Tron: Ares Takes the Top Spot | Weekend of October 10th, 2025

Despite a quieter weekend, the box office holds a +3% annual lead as 4th Quarter anticipation builds.
The People Platform
2 min to read
Cinema

Demon Slayer Maintains Grip as Box Office Momentum Continues | Weekend of September 19th, 2025

Anime powerhouse surpasses $100M as the industry holds strong at +4% year-to-year.
The People Platform
2 min to read
Cinema

Demon Slayer Unleashes a Box Office Barrage | Weekend of September 12th, 2025

Demon Slayer steers box office past the $6.2B mark!
The People Platform
2 min to read
Cinema

Cocaine Bear Claws Its Way to #2 but Ant-Man & The Wasp Continue to Buzz at the Top | Weekend of February 24th, 2023

Ant-Man and the Wasp continued to use their insect strength and prowess to buzz atop our admissions ranker even with a high-octane bear and a revolution vying for first place...
The People Platform
1 min to read
Cinema

Ant-Man & The Wasp: Quantumania Flies to the Top! | Weekend of February 17th, 2023

Ant-Man and the Wasp used their insect strength and prowess to effortlessly land atop our admissions ranker...
The People Platform
1 min to read
Cinema

Magic Mike's Last Dance Proves a Worthy Alternative to Super Bowl Parties | Weekend of February 10th, 2023

It’s possible that Magic Mike made for a popular alternative to watching the Super Bowl as it topped our admissions ranker...
The People Platform
1 min to read

Take a step towards gaining insights today.

Get in touch with a team member.
Contact Us
Services
Audience MeasurementLocation IntelligenceConsumer ResponseConsumer Segments
Company
AboutCareersNewsContactTerms of UsePrivacy Policy
Resources
Blog
Support
For Survey RespondentsOpt-Out Form