Behavioral Intelligence That Revolutionizes the Way Brands Understand & Interact with Consumers

The People Platform's suite of services empowers brands to gain an unparalleled understanding of their consumers at scale.

Audience Measurement

Cinema • Digital Out-of-Home • Custom Measurement
Learn More

Location Intelligence

Visitation & Foot Traffic • Consumer Pathways & Journeys
Learn More

Consumer Response

Audience Measurement • Ad Impact & Effectiveness • Consumer Experience • Custom Market Research
Learn More

Consumer Segments

Profiles & Personas • Audience Targeting & Activation • Industry & Competitive Analysis
Learn More

Featured Posts

Cinema

'Five Nights at Freddy’s 2' is the Box Office Powerhouse That Critics Love to Hate | Weekend of December 5, 2025 

Critics sneered at 'Five Nights at Freddy's 2.' It still snagged 41% of total admissions.
The People Platform
3 MINS
Cinema

No Bunny Could Have Predicted This: 'Zootopia 2' Hops to Historic Heights | Weekend of November 28, 2025

'Zootopia 2' becomes the highest global opening for an animated title in history.
The People Platform
2 MINS
Cinema

The Perfect Heist: 'Now You See Me 3' Made Off with This Weekend's #1 Spot | Weekend of November 14, 2025

This week's box office was dominated by some high-profile magicians.
The People Platform
2 MINS
More Posts

Get updates from The People Platform

Join our mailing list to hear about company updates, highlights, and milestones!

Take a step towards gaining insights today

Get in touch with a team member.
Contact Us
Services
Audience MeasurementLocation IntelligenceConsumer ResponseConsumer Segments
Company
AboutCareersNewsContactTerms of UsePrivacy Policy
Resources
Blog
Support
For Survey RespondentsOpt-Out Form